With the ever-increasing number of devices per consumer, marketers are challenged to track a dizzying amount of online activity to the same person. Consider the average consumer that is researching vacation options: the journey might begin on their mobile device...
The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization NEW YORK, Aug. 01, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader,...
With 92% of car buyers researching online before buying a car, it’s no wonder that the automotive industry is looking to transform their online sales. From fashion and beauty to home and tech, all the way down to groceries, more and more consumer goods can be...
Some of the greatest companies have come from solving a need the founders had themselves, insisting: “There must be a better way.” Fast-growing, direct-to-consumer furniture brand Burrow is one of them. Kabeer Chopra, co-founder and CPO of Burrow, shares the...
2019 has been a challenging year for the automotive industry. Sales are expected to fall by 3.6% in the US, while marketing budgets are predicted to not grow more than 1% in 2019. It’s now more important than ever for automotive marketers to fully leverage their...
