Data, data, and more data. The amount of data available to brands can really be overwhelming. Thanks to technology and powerful real-time analytics, there is a plethora of customer information out there that can be sliced and diced in many different ways. From...
There are iconic brands whose customers not only expect, but demand, that the brand not change. When you think of New York institutions, legendary frankfurter and tropical juice restaurant chain Papaya King (and their neon sign) very well comes to mind. For 86 years...
IgnitionOne was featured in The Relevancy Group’s, “The Relevancy Ring: CDP Buyer’s Guide 2019.” IgnitionOne earned the Gold Award for Account Management for a client services team that routinely exceeds expectations, and also received two Silver Awards in the...
Marketers can learn a tremendous amount from the success that direct-to-consumer (DTC) brands have experienced over the past five years. DTC brands have flourished because of their ability to collect valuable, reliable first-party data. They’ve solidified a brand...
NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the company’s annual growth and evolution of its platform establishing the company as the key player in Customer Intelligence. During the...
