Background Apple recently stated that it is proposing a new “Privacy Preserving Ad Click Attribution” standard with the World Wide Web Consortium (W3C), in the hopes of creating a new standard for in-browser advertising measurement. This announcement, along with...
What is happening Instagram recently debuted a new feature that enables shoppers to purchase products without leaving the app. The program is still in its testing phase and is currently only available to a limited number of retailers, including Nike, H&M, Revolve,...
What is happening Google has recently announced that by the end of 2019, it will move to a first-price auction model for all programmatic ad buying on its Google Ads platforms. With this announcement, Google joins competing exchanges including Index Exchange, OpenX...
