2019 has been a challenging year for the automotive industry. Sales are expected to fall by 3.6% in the US, while marketing budgets are predicted to not grow more than 1% in 2019. It’s now more important than ever for automotive marketers to fully leverage their...
Original Article by Rachel Pierson for DealerMarketing Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the winter. Year over year, auto marketers lean in to peaks and valleys...
