How Will Cross-channel Data Impact the Performance Channel?

How Will Cross-channel Data Impact the Performance Channel?

Mar 6, 2019 | Blog

Original article by Will Margiloff for PerformanceIN The range of engagement channels available to marketers is ever increasing. It’s no longer enough for marketers to rely on a single digital channel to effectively engage with customers. This is especially true as...
FICO Scores and Customers What Marketers Can Learn From the Power of Scoring

FICO Scores and Customers What Marketers Can Learn From the Power of Scoring

Nov 20, 2018 | Blog

Original article by Will Margiloff for MarTech Series As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify multiple touchpoints across devices. How do you qualify which...