Original article by Christopher Hansen for AdAge It seems advertising and marketing technology emerged from the basic principle of making the difficult easy. When search marketing was in its infancy and Google had to share the market with Yahoo!, AskJeeves, FindWhat,...
Original article by Christopher Hansen for MarTech Advisor With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer relationship is now one that can be managed. But why does downloading a mobile app for a fast...
Original article by Christopher Hansen for MarTech Advisor Having been in the adtech space for over two decades, I have seen many of the prognostications about the “year of this” and the “year of that.” There is no doubt that in 2018 the noise around Customer Data...
Original article by Christopher Hansen for TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it’s a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the...
Original Article by Christopher Hansen for MarTech Advisor IgnitionOne’s Chief Product Officer, Christopher Hansen, explains how a goal-oriented approach, rather than a FOMO-induced tech buying spree, will be far more helpful to brand marketers and agencies in the...
