Original Article by Frank Goldberg for Dealer Marketing Magazine Increased visitor engagement and better-quality traffic are positive indicators of future automotive sales growth Over the past year, the automotive industry has been through a number of shake-ups—some...
Original Article by Frank Goldberg for DealerMarketing Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear...
Original Article by Frank Goldberg for Dealer Marketing Magazine No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of...
