BUILDING BRAND AFFINITY VIA PERSONALIZED, CROSS-CHANNEL STRATEGIES

BUILDING BRAND AFFINITY VIA PERSONALIZED, CROSS-CHANNEL STRATEGIES

Jul 12, 2018 | Blog

Original Article by Kelly DeRosa for Luxury Daily Over the past two decades, the luxury goods industry has faced a number of shakeups and hurdles as emerging digital media channels continue to challenge retailers to innovate traditional marketing strategies. Marketing...
THE ‘CART ABANDONMENT’ EPIDEMIC: RETAILERS’ NEED FOR A SWISS ARMY APPROACH TO E-COMMERCE

THE ‘CART ABANDONMENT’ EPIDEMIC: RETAILERS’ NEED FOR A SWISS ARMY APPROACH TO E-COMMERCE

Jun 29, 2018 | Blog

Original Article by Kelly DeRosa for Retail TouchPoints In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise...