Original Article by Kelly DeRosa for Luxury Daily Over the past two decades, the luxury goods industry has faced a number of shakeups and hurdles as emerging digital media channels continue to challenge retailers to innovate traditional marketing strategies. Marketing...
Original Article by Kelly DeRosa for Retail TouchPoints In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise...