Original Article by Frank Goldberg for DealerMarketing Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear...
Original Article by Eric Bamberger for tnooz In September, Guggenheim Securities posited that Priceline may be backing away from the hotel metasearch channel and instead emphasizing brand marketing and building direct relationships. A casual search shows that...
Original Article by Frank Goldberg for Dealer Marketing Magazine No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of...
Original Article by Rachel Pierson for DealerMarketing Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the winter. Year over year, auto marketers lean in to peaks and valleys...
