Original Article by Kelly DeRosa for Luxury Daily Over the past two decades, the luxury goods industry has faced a number of shakeups and hurdles as emerging digital media channels continue to challenge retailers to innovate traditional marketing strategies. Marketing...
Original Article by Seamus Whittingham for Retail Sector Traditional retailers need to start using their web presence to better inform what they do in brick-and-mortar Another day, another high street stalwart closing some of its doors. With a deal now struck with...
Original Article by Kelly DeRosa for Retail TouchPoints In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise...
Original Article by Frank Goldberg for Dealer Marketing Magazine Increased visitor engagement and better-quality traffic are positive indicators of future automotive sales growth Over the past year, the automotive industry has been through a number of shake-ups—some...
Original Article by Christopher Hansen for MarTech Advisor IgnitionOne’s Chief Product Officer, Christopher Hansen, explains how a goal-oriented approach, rather than a FOMO-induced tech buying spree, will be far more helpful to brand marketers and agencies in the...
