Original article by Christopher Hansen for Retail TouchPoints In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest...
Original article by Christopher Hansen for AdAge It seems advertising and marketing technology emerged from the basic principle of making the difficult easy. When search marketing was in its infancy and Google had to share the market with Yahoo!, AskJeeves, FindWhat,...
Original article by Will Margiloff for PerformanceIN The range of engagement channels available to marketers is ever increasing. It’s no longer enough for marketers to rely on a single digital channel to effectively engage with customers. This is especially true as...
Original article by Christopher Hansen for MarTech Advisor With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer relationship is now one that can be managed. But why does downloading a mobile app for a fast...
Original article by Christopher Hansen for MarTech Advisor Having been in the adtech space for over two decades, I have seen many of the prognostications about the “year of this” and the “year of that.” There is no doubt that in 2018 the noise around Customer Data...
