2019 has been a challenging year for the automotive industry. Sales are expected to fall by 3.6% in the US, while marketing budgets are predicted to not grow more than 1% in 2019. It’s now more important than ever for automotive marketers to fully leverage their...
Original article by Christopher Hansen for TotalRetail With 87 percent of shoppers beginning their customer journey in digital channels, brick-and-mortar retailers need to invest in optimizing their e-commerce strategy. For most brands, online shopping presents new...
Original article by Christopher Hansen for AdExchanger While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the ad tech game makes complete sense. McDonald’s has access to a ton of...
Original article by Christopher Hansen for Restaurant Dive Over the past year, there’s been an industry-wide focus on improving the customer experience. Just recently, McDonald’s announced the acquisition of Dynamic Yield to utilize big data to revolutionize and...
Original article by Christopher Hansen for MarTech Advisor In 2019, marketers need to adapt and innovate their strategies in response to changing trends. Christopher Hansen, COO, IgnitionOne, discusses one of the most talked about trends, the CDP, and what’s next for...
