Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

Make the Most of Back-to-School Season

Make the Most of Back-to-School Season

“Don’t you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Joe Fox had it right. There’s something exciting about back-to-school season, full of anticipation...

Trendspotting: Voice Technology

Trendspotting: Voice Technology

As customers rely on voice more and more for search and e-commerce, this channel is giving marketers a fresh opportunity for customer engagement.

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Retail Is Your Business: Burrow

Retail Is Your Business: Burrow

Kabeer Chopra, cofounder and CPO of Burrow, shares the story behind how his DTC furniture company was about solving a problem.

Retail Is Your Business: Shoppable

Retail Is Your Business: Shoppable

Heather Marie Udo, online retail expert and CEO, talks about how Shoppable is helping brands respond to the way digital shopping behaviors are changing.

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Retail Is Your Business: The Phluid Project

Retail Is Your Business: The Phluid Project

Founder/CEO Rob Smith shares the story behind his unique apparel concept: no gender, no sizes. A kind of “choose your own retail adventure”, the experience is a direct result of what the customer brings to it.

Retail Is Your Business: Baked by Melissa

Retail Is Your Business: Baked by Melissa

She’s a mom, a company president, and a self-described mad scientist. The woman behind Baked by Melissa, the popular and unique New York bakery known for its endless variety of tiny cupcakes, shares the story behind her successful ecommerce business that now outpaces the brick and mortar.

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Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

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IgnitionOne Wins 2018 Big Awards For Business

IgnitionOne Wins 2018 Big Awards For Business

We’re excited to announce that IgnitionOne has been recognized by the Business Intelligence Group in its 2018 BIG Awards for Business program! Our Customer Intelligence Platform was awarded Product of the Year for its real-time personalization and audience-scoring...

IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors NEW YORK, Aug. 28, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

Global site engagement up by 9% in Q2 2018, indicating higher purchase intentNEW YORK, Aug. 08, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in...

Automotive Industry Report: Q4 2018

Automotive Industry Report: Q4 2018

Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

The IgnitionOne Guide to Google Hotel Ads

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...

Introducing the Inaugural Hospitality Report

Introducing the Inaugural Hospitality Report

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

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