Resources
Thought leadership, vertical-specific reports, and the latest trends in the industry.
How Automotive Marketers Can Fuel Online Car Shopping
For the automotive industry to shift to digital channels, marketers need to ensure they’re implementing online initiatives that effectively engage their customers.
Auto Marketers, Maximize Your Budget and Increase ROAS
It’s more important than ever for automotive marketers to fully leverage their first-party data to maximize ad returns and drive leads in this competitive climate.
A Better Customer Experience Starts with Your Website
Marketers that invest in enhancing the customer experience on their website see higher engagement, increased conversions, and greater lifetime value.
Maximize Your Omnichannel Marketing with Customer Intelligence
With CI, marketers leverage real-time insights to deliver effective personalized interactions throughout the customer journey.
Billboard Effect Strongest in Q2, With Up to 30% More Traffic from Third-Party Sites
Hotel marketers are tasked with competing against the larger budgets of OTAs and optimizing their metasearch strategies to capture more direct bookings.
What’s the Deal with Chatbots?
Chatbots provide customers with instant personalized assistance and the desired customer experience, ultimately driving sales and business growth.
Trendspotting: Real-Time In-Store Signage
Soon there will be a new wave of in-store experiences that leverages the power of technology and data to deliver real-time personalized messaging.
Trendspotting: Buy Online, Pickup In-Store
Retailers need to leverage technology and their own first-party data to extend the customer dialogue beyond an initial purchase.
How Retailers Can Capitalize on Amazon Prime Day
The point isn’t to beat Amazon at its own game. Retailers need to focus on delivering a positive shopping experience that boosts omnichannel engagement.
Minimizing Online Returns the Intelligent Way
Customer Intelligence helps retailers leverage their first-party data to provide customers with accurate product recommendations and minimize returns.
How Customer Intelligence Benefits Automotive Marketers
Customer Intelligence empowers automotive marketers to better understand their customers, generate more leads, and deliver a seamless omnichannel strategy.
Make the Most of Back-to-School Season
“Don’t you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Joe Fox had it right. There’s something exciting about back-to-school season, full of anticipation...
Trendspotting: The Importance of Identity Resolution
Identity resolution empowers marketers to clearly identify a customer so the right message is delivered to the right person at just the right time.
Retail Is Your Business: The Phluid Project
Founder/CEO Rob Smith shares the story behind his unique apparel concept: no gender, no sizes. A kind of “choose your own retail adventure”, the experience is a direct result of what the customer brings to it.
Retail Is Your Business: Baked by Melissa
She’s a mom, a company president, and a self-described mad scientist. The woman behind Baked by Melissa, the popular and unique New York bakery known for its endless variety of tiny cupcakes, shares the story behind her successful ecommerce business that now outpaces the brick and mortar.
Retail Is Your Business: Resident
Co-founder Ran Reske talks about how online furniture company Resident is changing the market with a more efficient model and a better customer experience.
Retail Is Your Business: Birchbox
Katia Beauchamp, CEO and founder of Birchbox, talks about the brand’s history of disrupting the beauty industry and its impact on commerce and retail.
Retail Is Your Business: Papaya King
Steven Garcia, COO of Papaya King, shares how his business is getting ready for the next 86 years by implementing an overhaul of its offerings, enlarging its footprint, and heading down the path of franchising – all while keeping the loyalty of their patrons intact.
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Retail Is Your Business: Cover FX
Emily Culp at Cover FX shares career-focused advice on being a CEO in retail and why building the right team is everything.
Retail Is Your Business: Burrow
Kabeer Chopra, cofounder and CPO of Burrow, shares the story behind how his DTC furniture company was about solving a problem.
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Mitsubishi Boosts Test Drive Appointments Nearly 6X With Customer Intelligence From IgnitionOne
CHALLENGE Mitsubishi wanted to align marketing messaging based on a customers' position on the path-to-purchase - and nurture customers from awareness through ultimate conversion with appropriate messaging. SOLUTION Mitsubishi deployed IgnitionOne's Customer...
Lindner Hotels Boosts Email Engagement 400% With Customer Intelligence
CHALLENGE Lindner Hotels & Resorts wanted to increase their customer database size and bolster direct bookings online by encouraging more email newsletter signups on their website. SOLUTION Lindner Hotels implemented IgnitionOne Customer Intelligence and...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
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Improve User Experience and Web Lead Quality Using Customer Intelligence
CHALLENGE Toyota NL wanted to boost sales by generating more leads from the existing traffic to its manufacturer website. SOLUTION Toyota deployed the IgnitionOne Customer Intelligence Platform to profile customers on their website – analyzing online behavior to...
IgnitionOne Experiences Continued Growth with Market-leading Customer Intelligence Platform
NEW YORK, Jan. 08, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the company’s annual growth and evolution of its platform establishing the company as the key player in Customer Intelligence. During the course...
IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers
NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will...
Interview with Will Margiloff, Founder and CEO, IgnitionOne
Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...
Why Google Ads is Critical to your Marketing Strategy
Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...
IgnitionOne uses Amazon Neptune to Power Identity Resolution at Scale
IgnitionOne will leverage Amazon Neptune’s extensive database engine to increase its CIP capabilities and extend audience reach.
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-leading Customer Intelligence Platform
The latest addition to the Customer Intelligence Platform increases campaign effectiveness for marketers NEW YORK, Feb. 27, 2019 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, today announced the latest innovation offered within its...
IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines
We’re proud to have been named a Challenger in Gartner’s Magic Quadrant for Personalization Engines.
IgnitionOne Wins 2018 Big Awards For Business
We’re excited to announce that IgnitionOne has been recognized by the Business Intelligence Group in its 2018 BIG Awards for Business program! Our Customer Intelligence Platform was awarded Product of the Year for its real-time personalization and audience-scoring...
The Future of Retail Over the Next Five Years, with Kelly Derosa, Director of Retail Strategy at IgnitionOne
Originally published by Authority Magazine by Aaron Weiner I had the pleasure of interviewing Kelly DeRosa. As the Director, Retail Strategy at IgnitionOne, she works with retailers to identify priorities in their digital media strategy. With over eight years of...
THE ADVERTISING ID CONSORTIUM SPEARHEADS EFFORT TO PROVIDE MARKETERS WITH A TRANSPARENT MEASUREMENT STANDARD
Leading open industry platforms will provide digital ad exposure data in a transparent, standardized, privacy-conscious format to advertisers SAN FRANCISCO, Sept. 20, 2018 (GLOBE NEWSWIRE) — Today, the Advertising ID Consortium announced it will collaborate with other...
IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE
The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors NEW YORK, Aug. 28, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and...
IgnitionOne Hospitality Report Identifies an Estimated $10B Booking Revenue Loss Due to Cart Abandonment in 2018
Our first Hospitality Industry Report tracks data from 4.7M direct bookings from more than 18,000 hotel properties across 50 hotel brands.
IgnitionOne Announces the Appointment of Chief Information Officer
NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...
Automotive Industry Report: Q1 2019
The latest IgnitionOne Automotive Industry Report highlights that automotive marketers should invest in optimizing their strategy on mobile.
Artificial Intelligence in Retail
Learn how global retailers leverage AI and machine learning to offer a better customer experience and boost customer engagement.
Omnichannel and the Future of Stores
This report from Internet Retailer features a range of articles that explore the opportunities and challenges of omnichannel retail.
Big Book of Digital Marketing, Volume V
The Big Book of Digital Marketing provides a comprehensive resource for industry insights and guides for developing a successful omnichannel strategy.
Online Personalization in Ecommerce
Get insights into how global retailers are delivering personalized products and experiences to boost customer engagement and cultivate brand loyalty.
Finding the Right CDP in An Evolving Market
IgnitionOne was featured in a report from MarTech Advisor, "Finding the Right Customer Data Platform in An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs." The report is an objective comparison of CDP vendors in the industry based on features and...
IgnitionOne Generates More Website Leads for Volvo Car UK
CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...
The Key to True Omnichannel Personalization
Learn how Customer Intelligence helps marketers boost engagement and build brand loyalty to foster lasting customer relationships.
WTF is Customer Intelligence?
Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.
The Age of Assistance: How Machine Learning Makes Sense of Consumer Identity, Intent, and Context
Learn how industry-leading travel and hospitality companies are implementing machine learning technology to drive their digital marketing initiatives.
Automotive Industry Report: Q4 2018
Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.
Connecting the Customer Journey with IDR
With IDR, marketers can analyze the full range of each customer’s interactions with their brand and enhance the customer journey.
Hospitality Industry Report: Q1 2019
Relative to last quarter, bookings are up by 13% and revenue grew by 25%.
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