Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

The Challenges of CAC

The Challenges of CAC

CAC is a fairly straightforward metric, but the process of actually acquiring a new customer is often complex and convoluted.

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

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Interview with Will Margiloff, Founder and CEO, IgnitionOne

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

Why Google Ads is Critical to your Marketing Strategy

Why Google Ads is Critical to your Marketing Strategy

Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

IgnitionOne Wins 2018 Big Awards For Business

IgnitionOne Wins 2018 Big Awards For Business

We’re excited to announce that IgnitionOne has been recognized by the Business Intelligence Group in its 2018 BIG Awards for Business program! Our Customer Intelligence Platform was awarded Product of the Year for its real-time personalization and audience-scoring...

IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

IGNITIONONE RECEIVES GOLD AWARD IN CDP BUYER’S GUIDE

The IgnitionOne Customer Intelligence Platform recognized for its CDP capabilities amongst six leading vendors NEW YORK, Aug. 28, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and services leader, has earned the Gold Award for Technical and...

Automotive Industry Report: Q4 2018

Automotive Industry Report: Q4 2018

Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

The IgnitionOne Guide to Google Hotel Ads

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...

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