Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

What’s the Deal with Chatbots? 

What’s the Deal with Chatbots? 

Chatbots provide customers with instant personalized assistance and the desired customer experience, ultimately driving sales and business growth.

Make the Most of Back-to-School Season

Make the Most of Back-to-School Season

“Don’t you love New York in the fall? It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.” Joe Fox had it right. There’s something exciting about back-to-school season, full of anticipation...

Retail Is Your Business: Fourpost

Retail Is Your Business: Fourpost

CEO and Founder Mark Ghermezian, who’s deconstructing the retail space into a kind of incubator for brick and mortar, shares on “Retail Is Your Business” podcast how Fourpost looks at creating experiences, seeks out innovation, and why this model could play an important role in the next generation of physical retail.

Retail Is Your Business: Papaya King

Retail Is Your Business: Papaya King

Steven Garcia, COO of Papaya King, shares how his business is getting ready for the next 86 years by implementing an overhaul of its offerings, enlarging its footprint, and heading down the path of franchising – all while keeping the loyalty of their patrons intact.

Retail Is Your Business: Shoppable

Retail Is Your Business: Shoppable

Heather Marie Udo, online retail expert and CEO, talks about how Shoppable is helping brands respond to the way digital shopping behaviors are changing.

Retail Is Your Business: Resident

Retail Is Your Business: Resident

Co-founder Ran Reske talks about how online furniture company Resident is changing the market with a more efficient model and a better customer experience.

Retail Is Your Business: Fourpost

Retail Is Your Business: Fourpost

CEO and Founder Mark Ghermezian, who’s deconstructing the retail space into a kind of incubator for brick and mortar, shares on “Retail Is Your Business” podcast how Fourpost looks at creating experiences, seeks out innovation, and why this model could play an important role in the next generation of physical retail.

Retail Is Your Business: Papaya King

Retail Is Your Business: Papaya King

Steven Garcia, COO of Papaya King, shares how his business is getting ready for the next 86 years by implementing an overhaul of its offerings, enlarging its footprint, and heading down the path of franchising – all while keeping the loyalty of their patrons intact.

Retail Is Your Business: Fourpost

Retail Is Your Business: Fourpost

CEO and Founder Mark Ghermezian, who’s deconstructing the retail space into a kind of incubator for brick and mortar, shares on “Retail Is Your Business” podcast how Fourpost looks at creating experiences, seeks out innovation, and why this model could play an important role in the next generation of physical retail.

Retail Is Your Business: Birchbox

Retail Is Your Business: Birchbox

Katia Beauchamp, CEO and founder of Birchbox, talks about the brand’s history of disrupting the beauty industry and its impact on commerce and retail.

Retail Is Your Business: Burrow

Retail Is Your Business: Burrow

Kabeer Chopra, cofounder and CPO of Burrow, shares the story behind how his DTC furniture company was about solving a problem.

Retail Is Your Business: The Phluid Project

Retail Is Your Business: The Phluid Project

Founder/CEO Rob Smith shares the story behind his unique apparel concept: no gender, no sizes. A kind of “choose your own retail adventure”, the experience is a direct result of what the customer brings to it.

Retail Is Your Business: Shoppable

Retail Is Your Business: Shoppable

Heather Marie Udo, online retail expert and CEO, talks about how Shoppable is helping brands respond to the way digital shopping behaviors are changing.

Retail Is Your Business: Resident

Retail Is Your Business: Resident

Co-founder Ran Reske talks about how online furniture company Resident is changing the market with a more efficient model and a better customer experience.

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

The Relevancy Ring: CDP Buyer’s Guide 2019

The Relevancy Ring: CDP Buyer’s Guide 2019

IgnitionOne was featured in The Relevancy Group’s, “The Relevancy Ring: CDP Buyer’s Guide 2019.” IgnitionOne earned the Gold Award for Account Management for a client services team that routinely exceeds expectations, and also received two Silver Awards in the...

Automotive Industry Report: Q2 2019

Automotive Industry Report: Q2 2019

Automotive marketers need to leverage technology that helps them reach customers on their website to drive more conversions and increase leads.

Hospitality Industry Report: Q2 2019

Hospitality Industry Report: Q2 2019

In Q2, the IgnitionOne Hospitality Industry Report tracked 5.7 million direct bookings, $1.7 billion in total revenue, and an estimated $3.2 billion in lost revenue due to cart abandonment.

Online Personalization in Ecommerce

Online Personalization in Ecommerce

Get insights into how global retailers are delivering personalized products and experiences to boost customer engagement and cultivate brand loyalty. 

The Relevancy Ring: CDP Buyer’s Guide 2019

The Relevancy Ring: CDP Buyer’s Guide 2019

IgnitionOne was featured in The Relevancy Group’s, “The Relevancy Ring: CDP Buyer’s Guide 2019.” IgnitionOne earned the Gold Award for Account Management for a client services team that routinely exceeds expectations, and also received two Silver Awards in the...

Automotive Industry Report: Q2 2019

Automotive Industry Report: Q2 2019

Automotive marketers need to leverage technology that helps them reach customers on their website to drive more conversions and increase leads.

Finding the Right CDP in An Evolving Market

Finding the Right CDP in An Evolving Market

IgnitionOne was featured in a report from MarTech Advisor, "Finding the Right Customer Data Platform in An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs."  The report is an objective comparison of CDP vendors in the industry based on features and...

Hospitality Industry Report: Q2 2019

Hospitality Industry Report: Q2 2019

In Q2, the IgnitionOne Hospitality Industry Report tracked 5.7 million direct bookings, $1.7 billion in total revenue, and an estimated $3.2 billion in lost revenue due to cart abandonment.

Online Personalization in Ecommerce

Online Personalization in Ecommerce

Get insights into how global retailers are delivering personalized products and experiences to boost customer engagement and cultivate brand loyalty. 

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