Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

Trendspotting: Voice Technology

Trendspotting: Voice Technology

As customers rely on voice more and more for search and e-commerce, this channel is giving marketers a fresh opportunity for customer engagement.

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

IgnitionOne Generates More Website Leads for Volvo Car UK

IgnitionOne Generates More Website Leads for Volvo Car UK

CHALLENGE Volvo’s website is their largest showroom, attracting thousands of unique visits each day. Despite this traffic volume, Volvo was challenged to convert anonymous customers into leads for their dealerships – while maintaining a premium-brand experience for...

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

Motel 6 Doubles Revenue With Customer Intelligence From IgnitionOne

CHALLENGE Motel 6, a G6 Hospitality brand, was challenged to increase direct booking from their online marketing without sacrificing the quality of their online experience. They wanted a solution to better target engaged customers, and create relevant messaging across...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

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