Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

How to Survive eTail West

How to Survive eTail West

In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.

Trendspotting: Omnichannel Personalization

Trendspotting: Omnichannel Personalization

Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.

How to Survive eTail West

How to Survive eTail West

In anticipation of the busy week, we offer three tips for making the most of all that eTail West has to offer.

Insights from the IgnitionOne CMOdinner

Insights from the IgnitionOne CMOdinner

Last night, IgnitionOne hosted a CMOdinner at Aureole in New York, welcoming marketers from leading brands including L’Oreal, Bloomingdales, Equinox, Pinterest, La Mer, Barneys and more. The event was intended to foster conversation about the challenges that marketers...

The Potential of Digital Out-of-Home

The Potential of Digital Out-of-Home

Every year, new marketing channels emerge just as others fade from relevance. With each new channel, new opportunities emerge for data collection, targeting, engagement, measurement, and optimization.  If you downloaded our report predicting the 9 Trends of 2019,...

Introducing the Customer Intelligence Platform

Introducing the Customer Intelligence Platform

In the past couple years, the customer data platform (CDP) has been the shiny new toy that data-driven marketers have been getting excited about. It was said to be the perfect solution to every omnichannel marketer’s needs.  The CDP was born out of envy; about six...

What Today’s CMO Should Look for in a CDP

What Today’s CMO Should Look for in a CDP

Data is at the core of any effective marketing strategy. As a wealth of customer data becomes increasingly available, marketers now have the ability to make informed decisions for effective personalization that boosts customer engagement. Last week, we laid out the...

Trendspotting: Omnichannel Personalization

Trendspotting: Omnichannel Personalization

Personalization is more than knowing your customer’s name and sending them promotion codes—it’s knowing exactly where they are in their decision journey and connecting with them through experiences that feel authentic and valuable.

Find Out How Score Powered Metasearch Transforms Hospitality Marketing

Find Out How Score Powered Metasearch Transforms Hospitality Marketing

Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...

Find Out How Score Powered Metasearch Transforms Hospitality Marketing

Find Out How Score Powered Metasearch Transforms Hospitality Marketing

Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Interview with Will Margiloff, Founder and CEO, IgnitionOne

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

IgnitionOne Announces the Appointment of Chief Information Officer

IgnitionOne Announces the Appointment of Chief Information Officer

NEW YORK, Jan. 24, 2019 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, today announced the appointment of media industry executive Stephen Marshall as Chief Information Officer. Marshall will be based in Atlanta, Georgia, managing...

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Think Small to Execute Big: How Retail Marketers Can Win in 2019

Original article published to TotalRetail If you love fast-paced, heart-racing, stress-inducing drama and intrigue, it's a great time to be in retail marketing. On any given day, the news vacillates from the impending retail apocalypse to the emerging golden age of...

WTF is Customer Intelligence?

WTF is Customer Intelligence?

Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.

Automotive Industry Report: Q4 2018

Automotive Industry Report: Q4 2018

Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

WTF is Customer Intelligence?

WTF is Customer Intelligence?

Learn about how Customer Intelligence helps marketers leverage their data and maximize omnichannel engagement.

9 Trends for 2019

9 Trends for 2019

The world of digital marketing isn't slowing down by any means. The arrival of a new year brings new challenges and new opportunities to connect with customers. As we enter 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry...

The IgnitionOne Guide to Google Hotel Ads

The IgnitionOne Guide to Google Hotel Ads

When Google announced that it was bringing Hotel Ads, its hospitality metasearch offering, under the Google Ads umbrella, the update brought unprecedented opportunity to hotels. Hotel Ads has become an increasingly valuable channel for hoteliers and OTAs alike,...

Introducing the Inaugural Hospitality Report

Introducing the Inaugural Hospitality Report

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

Martech Advisor CDP: Buyers’ Guide

Martech Advisor CDP: Buyers’ Guide

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

Automotive Industry Report: Q4 2018

Automotive Industry Report: Q4 2018

Our latest report details consumption trends in the automotive industry, with data from more than 350 manufacturers and dealer websites from across the globe.

Hospitality Industry Report: Q4 2018

Hospitality Industry Report: Q4 2018

How did the hospitality industry fare this quarter? The first ever IgnitionOne Hospitality Industry Report analyzes trends across 4.7M direct to website bookings. In Q4 2018, leading hotel brands grossed $1.35B in total revenue and lost $2.4B in revenue due to cart...

Featured On