IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Dec 17, 2018

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

NEW YORK, Dec. 17, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience platform.

“This powerful combination of IgnitionOne’s real-time data with our vast CRM profiles is creating some of the highest conversion rates we have ever seen across media and email,” said Thomas Hoefer, Managing Director at Serenata CRM. “Real-time, behavior- triggered audience segmenting and personalization of guest communication and offers are key themes of Serenata’s next-generation CRM going into 2019. Helping marketers and brands use their first-party data has proven to be a major lever in driving direct bookings to our customers’ properties.”

IgnitionOne’s Customer Intelligence Platform enables marketers to identify their most valuable customers by analyzing on-site activity. Using the IgnitionOne Score, Serenata CRM clients can now identify each guest’s level of engagement and lifecycle stage. Each customer’s Score is based on a number of factors, including time spent on-site, products of interest, and existing relationship with the brand.

Using IgnitionOne’s technology, Serenata CRM’s clients are able to bid more effectively to engage their most qualified customers across Metasearch, RLSA, Display and Facebook. Serenata CRM will also have the opportunity to enrich each brand’s CRM lists with real-time data and create personalized offers based on real-time and full CRM file data points.

“By delivering Customer Intelligence, we are helping marketers build lasting relationships with key customers,” said Christopher Hansen, Chief Product Officer at IgnitionOne. “We’re excited to welcome Serenata CRM as a partner, with the goal of helping marketers build trust to provide better customer experiences. Serenata CRM is a proven leader in the industry, and we look forward to working together.”

To learn more about the IgnitionOne platform and other offerings visit https://ignitiononeprd.wpengine.com/.

About Serenata CRM

Serenata CRM is a worldwide leading provider of guest communication and CRM solutions for the hotel industry. Founded in 1996, Serenata CRM has many years of experience in the hospitality business and is a subsidiary of NextGuest Technologies, which also includes HeBS Digital as a specialist in digital marketing. Through the cooperation of both companies, Serenata CRM offers comprehensive CRM and e-marketing solutions for the hotel industry. A special focus is placed on attracting new guests by integrating all digital channels. With the integration of guest information from Property Management Systems (PMS), Central reservation Systems (CRS), websites and other systems, Serenata CRM Suite offers a 360° guest profile view. With Serenata CRM Suite, guests are contacted by a targeted, dynamic and relevant communication before, during and after their stay with the aim of long-term guest loyalty.



About IgnitionOne
IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels using a data-driven approach. By focusing on cross-channel scoring and robust personalization, IgnitionOne’s technology provides real-time, actionable insights for smarter marketing decisions and omnichannel engagement to maximize overall results. IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 600 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.

For more information, please visit https://ignitiononeprd.wpengine.com or follow the company on Twitter @ignitionone.

Media contact:
Rachel Jermansky for IgnitionOne
[email protected]

Angelika Heyer for Serenata CRM

[email protected]

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