If you haven’t incorporated AI or machine learning into your 2018 marketing strategy, there’s still time. AI will be used to facilitate personalization to a new level, and this year, expect everything to be personalized. We’ve entered a data-driven era that’s more...
Real-Time Interaction Management – the item on every marketer’s wishlist for 2018. It enables B2C marketers to meet customer expectations at the right moment, taking into account behavioral data to deliver the most relevant method of communication. In our...
Our complimentary Forrester report “Best Practices for Omnichannel Digital Media Buying” gives you the tried-and-true process you need to assemble your digital media into a seamless, high-performing omnichannel experience. Download this report to see what...
This year Black Friday and Cyber Monday sales soared – over $11B in sales. However, while these numbers are impressive, they don’t tell the full story. Almost $24B was left in shoppers’ carts during this period. Black Friday and Cyber Monday present...
Almost 70% of online shoppers fill their shopping carts only to ditch them right before the transaction is compelted – costing retailers billions of dollars in lost revenue each year. So, why do potential customers abandon their purchases in the first place, and...
Can you punch above your weight this Black Friday? The holiday season is a critical time to connect with customers and Black Friday is just the beginning. In this report, we examined 2016 Black Friday data to see which industries saw the biggest lifts in conversions...
