Is your digital advertising strategy optimized to succeed in the modern B2B marketing environment? With emerging channels and new technology coming online, it’s essential for marketers to be continually adapting their tactics. In its first business-to-business digital...
The digital marketing landscape is changing quickly. That’s why every year, the team at IgnitionOne puts together a new edition of the Big Book of Digital Marketing – your go-to resource for thought leadership and fresh insights you can turn into action. Featuring...
On March 28th, 2018, Facebook announced that it would discontinue its “Partner Categories” feature — which enables advertisers to use third-party data to enhance ad targeting on Facebook. This change impacts any advertisers using data from Oracle, Nielsen, Experian,...
In a world where Online Travel Agencies (OTAs) dominate hotel reservations, hoteliers have to figure out how to compete – especially with the emergence of Metasearch sites. The popularity of OTAs isn’t declining anytime soon; in fact, they capture at least 3 in every...
Google will launch its own ad blocker for the Chrome web browser, which will officially roll out on Thursday, February 15. Publishers will be given a 30-day warning to comply with Google’s Better Ads Standard or they will block ads from their site. So, what are...
Auto marketers, it’s time to shift gears as users shift devices. More and more ad conversions are happening on mobile instead of desktop with the average person spending up to three hours a day browsing on their phones. This is just one of the findings from the latest...
