How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth...
IgnitionOne was named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner Research, the world’s leading research and advisory firm, created the Magic Quadrant to provide an independent review of personalization engine providers — an...
On April 27, Google announced that it would no longer allow marketers access to user IDs from DoubleClick Campaign Manager, its industry-leading ad server – ostensibly to protect user privacy in anticipation of the EU’s General Data Protection Regulation (GDPR)...
On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities...
2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement. With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50...
In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless...
