Original article by Christopher Hansen for Restaurant Dive Over the past year, there’s been an industry-wide focus on improving the customer experience. Just recently, McDonald’s announced the acquisition of Dynamic Yield to utilize big data to revolutionize and...
The billboards that used to line highways with stale, dated messaging have been transformed for the digital age. Thanks to technology, these messages can now take many shapes and sizes and are able to target messaging based on audience, time of day, and other...
Original article by Christopher Hansen for MarTech Advisor In 2019, marketers need to adapt and innovate their strategies in response to changing trends. Christopher Hansen, COO, IgnitionOne, discusses one of the most talked about trends, the CDP, and what’s next for...
The digital era has transformed marketers’ ability to understand and engage with their customers. With first-party data of each customer’s online behavior, products of interest, demographic and location data and more, the potential for marketers to extract meaningful...
DTC brands like Casper, the successful mattress company, have made names for themselves as the next generation of unicorns. DTC companies’ seismic success has been mainly attributed to their ability to consistently nail the customer experience. Clearly, without a...
Marketers know that a customer can be won or lost with a single interaction. A negative experience is often enough to sour a customer’s impression of a brand, while a positive, engaging experience can inspire affinity and cultivate brand loyalty. While the jury is out...
