Last week, IgnitionOne hosted our spring Women’s Retail Network event, moderated by Glossy’s Hilary Milnes. Here are the most valuable insights we gained from our talented Gen Z panelists: Aesthetics are key. Whether it’s a visually-appealing Instagram feed or a...
Original Article by Christopher Hansen for MarTech Advisor IgnitionOne’s Chief Product Officer, Christopher Hansen, explains how a goal-oriented approach, rather than a FOMO-induced tech buying spree, will be far more helpful to brand marketers and agencies in the...
2018 is shaping up to be the year of the customer. More marketers are recognizing the value of their first-party data – and the untapped potential that this data has to enhance the customer experience. Today’s customers have come to expect personalized interactions...
Original Article by Frank Goldberg for DealerMarketing Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear...
Original Article by Eric Bamberger for tnooz In September, Guggenheim Securities posited that Priceline may be backing away from the hotel metasearch channel and instead emphasizing brand marketing and building direct relationships. A casual search shows that...
Original Article by Frank Goldberg for Dealer Marketing Magazine No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of...
