With the holiday season approaching, now is the perfect time to demystify the prevalent issue of cart abandonment. Over the next several weeks, we’ll be publishing a series of articles that address some of the most common reasons for cart abandonment, and how digital...
With effective use of first-party data, brands can reach the right customers in real-time to take their most in-market customers to conversion. Here are five examples of how to do it right. By Seamus Whittingham for PerformanceIN The move to a digital, data-driven...
Last week, IgnitionOne hosted our Customer Summit in vibrant Brooklyn, New York. We enjoyed a lively two days packed with engaging discussions, insights from thought leaders, and networking against a backdrop of the Manhattan skyline. Below is a recap of the Summit’s...
What Is Happening At its Worldwide Developers Conference in June, Apple announced that it would soon begin rolling out Intelligent Tracking Prevention (ITP) 2.0, its system that prevents major web-tracking tools from identifying and tracking users on Safari. Apple...
Today’s customers have come to expect personalized interactions from brands. Marketers need a rich source of customer data to power these interactions. Historically much of this data has come from third parties, but in the midst of heightened concerns surrounding...
Last week, IgnitionOne hosted a summer breakfast panel featuring women in the retail industry, welcoming attendees from iconic brands such as Chanel, L’Oreal, Steve Madden, and Tarte. We were thrilled to come together to hear about how digital marketing continues to...
