Original article by Danielle Gonzalez for Hospitality Tech “The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at its peak. In a mobile-first...
Last week, Part Three of our cart abandonment series addressed the importance of providing customers with incentive to complete a purchase, and using data to ensure that these messages are delivered on your most effective marketing channels. This week, we dive into...
Original article by Danielle Gonzalez for Hospitality Net This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past eight years, Hotels...
In Parts One and Two, we discussed how to effectively reach cart abandoners with the right message at the right time, on the right channel. Depending on the customer, this message might be a promotional offer, a discount, free shipping, and so on—these are all...
It’s important to remember that cart abandonment does not equate to disinterest. As we discussed in Part One of our cart abandonment series, the act of placing items in one’s cart does indicate reasonable intent to purchase, regardless of final outcome. Tip #2:...
What Is Happening Facebook has announced an option for advertisers to help circumvent the ITP 2.0 (Intelligent Tracking Protection 2.0)changes on Apple’s Safari. As a refresher, ITP 2.0 affects tracking domains and limits the use of tracking cookies, heavily impacting...
