As digital marketing continues to evolve in response to new technology, emerging channels, and changing customer expectations, there has been increasing focus on improving the customer experience. Marketers know that a customer can be won or lost with a single...
Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce platforms, while legacy brands with large physical...
Original article by Christopher Hansen for AdExchanger While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the ad tech game makes complete sense. McDonald’s has access to a ton of...
The modern customer journey now spans multiple devices and channels, across a brand’s website, mobile app, social media, physical store, loyalty programs, and more. As complicated as this is, customers nevertheless expect to be engaged with the brand throughout these...
Today’s digital marketers know that an omnichannel approach is essential in maximizing customer engagement. There is a multitude of customer touchpoints available, from an estimated 13 connected devices per consumer to new channels like digital out-of-home...
Original article by Christopher Hansen for Restaurant Dive Over the past year, there’s been an industry-wide focus on improving the customer experience. Just recently, McDonald’s announced the acquisition of Dynamic Yield to utilize big data to revolutionize and...
How did the hospitality industry fare this quarter? The latest IgnitionOne Hospitality Industry Report analyzes trends across 5.3M direct to website bookings, $1.7B in total revenue, and $2.74B in lost revenue due to cart abandonment. Relative to last quarter,...
The billboards that used to line highways with stale, dated messaging have been transformed for the digital age. Thanks to technology, these messages can now take many shapes and sizes and are able to target messaging based on audience, time of day, and other...
Original article by Christopher Hansen for MarTech Advisor In 2019, marketers need to adapt and innovate their strategies in response to changing trends. Christopher Hansen, COO, IgnitionOne, discusses one of the most talked about trends, the CDP, and what’s next for...
The digital era has transformed marketers’ ability to understand and engage with their customers. With first-party data of each customer’s online behavior, products of interest, demographic and location data and more, the potential for marketers to extract meaningful...
