In today’s digital landscape, new media channels continue to emerge – providing marketers with more opportunities to reach their customers than ever before. Connected TV represents one such channel that has recently come to the forefront for its prominence in most...
On April 27, Google announced that it would no longer allow marketers access to user IDs from DoubleClick Campaign Manager, its industry-leading ad server – ostensibly to protect user privacy in anticipation of the EU’s General Data Protection Regulation (GDPR)...
On March 8, Google began the beta rollout of Hotel campaigns for Hotel Ads, its metasearch product for hospitality marketers. Beginning in June, Google will completely transition all accounts to this new structure – providing hotel marketers with extended capabilities...
NEW YORK, June 05, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a new partnership with Ternio, the blockchain leader bringing transparency to programmatic digital advertising. IgnitionOne’s...
2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement. With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50...
