BUILDING BRAND AFFINITY VIA PERSONALIZED, CROSS-CHANNEL STRATEGIES

BUILDING BRAND AFFINITY VIA PERSONALIZED, CROSS-CHANNEL STRATEGIES

Jul 12, 2018 | Blog

Original Article by Kelly DeRosa for Luxury Daily Over the past two decades, the luxury goods industry has faced a number of shakeups and hurdles as emerging digital media channels continue to challenge retailers to innovate traditional marketing strategies. Marketing...
THE ADVANTAGE OF CUSTOMER INTELLIGENCE AND WHAT RETAILERS CAN LEARN FROM HOUSE OF FRASER

THE ADVANTAGE OF CUSTOMER INTELLIGENCE AND WHAT RETAILERS CAN LEARN FROM HOUSE OF FRASER

Jul 11, 2018 | Blog

Original Article by Seamus Whittingham for Retail Sector Traditional retailers need to start using their web presence to better inform what they do in brick-and-mortar Another day, another high street stalwart closing some of its doors. With a deal now struck with...
THE ‘CART ABANDONMENT’ EPIDEMIC: RETAILERS’ NEED FOR A SWISS ARMY APPROACH TO E-COMMERCE

THE ‘CART ABANDONMENT’ EPIDEMIC: RETAILERS’ NEED FOR A SWISS ARMY APPROACH TO E-COMMERCE

Jun 29, 2018 | Blog

Original Article by Kelly DeRosa for Retail TouchPoints In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise...
The Global Auto Market is Bouncing Back with Digital Leading the Charge

The Global Auto Market is Bouncing Back with Digital Leading the Charge

Jun 28, 2018 | Blog

Original Article by Frank Goldberg for Dealer Marketing Magazine Increased visitor engagement and better-quality traffic are positive indicators of future automotive sales growth Over the past year, the automotive industry has been through a number of shake-ups—some...
APPNEXUS PARTNERS WITH IGNITIONONE TO BRING SCORE-POWERED AUDIENCES TO MARKETERS

APPNEXUS PARTNERS WITH IGNITIONONE TO BRING SCORE-POWERED AUDIENCES TO MARKETERS

Jun 26, 2018 | Press

Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale NEW YORK, June 26, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a leading global marketing technology and data analytics provider, today announced a...
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