Automotive Industry Report Q2 2018

Automotive Industry Report Q2 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth...
MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

MILLENNIALS SHAKING UP NORTH AMERICAN AUTOMOTIVE SALES

Global site engagement up by 9% in Q2 2018, indicating higher purchase intentNEW YORK, Aug. 08, 2018 (GLOBE NEWSWIRE) — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in...
2018 Gartner Magic Quadrant for Personalization Engines

2018 Gartner Magic Quadrant for Personalization Engines

IgnitionOne was named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner Research, the world’s leading research and advisory firm, created the Magic Quadrant to provide an independent review of personalization engine providers — an...
THE RIPPLE EFFECT OF AMAZON PRIME DAY

THE RIPPLE EFFECT OF AMAZON PRIME DAY

Once a year, Amazon hosts a global shopping event that offers exclusive deals and discounts to Amazon Prime Members. Prime Day 2018 was last Monday, July 16 and extended through the end of Tuesday, July 17. This year, we found that the promotions from Prime Day...