Original Article by Rachel Pierson for DealerMarketing Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the winter. Year over year, auto marketers lean in to peaks and valleys...
Real-Time Interaction Management – the item on every marketer’s wishlist for 2018. It enables B2C marketers to meet customer expectations at the right moment, taking into account behavioral data to deliver the most relevant method of communication. In our...
Our complimentary Forrester report “Best Practices for Omnichannel Digital Media Buying” gives you the tried-and-true process you need to assemble your digital media into a seamless, high-performing omnichannel experience. Download this report to see what...
This year Black Friday and Cyber Monday sales soared – over $11B in sales. However, while these numbers are impressive, they don’t tell the full story. Almost $24B was left in shoppers’ carts during this period. Black Friday and Cyber Monday present...
Almost 70% of online shoppers fill their shopping carts only to ditch them right before the transaction is compelted – costing retailers billions of dollars in lost revenue each year. So, why do potential customers abandon their purchases in the first place, and...
