Original Article by Frank Goldberg for Dealer Marketing Magazine No matter the segment, data is the currency that unlocks an automotive marketer’s competitive advantage. Data-driven marketing is not a new concept, but its integral role and realization of the range of...
Google will launch its own ad blocker for the Chrome web browser, which will officially roll out on Thursday, February 15. Publishers will be given a 30-day warning to comply with Google’s Better Ads Standard or they will block ads from their site. So, what are...
Auto marketers, it’s time to shift gears as users shift devices. More and more ad conversions are happening on mobile instead of desktop with the average person spending up to three hours a day browsing on their phones. This is just one of the findings from the latest...
If you haven’t incorporated AI or machine learning into your 2018 marketing strategy, there’s still time. AI will be used to facilitate personalization to a new level, and this year, expect everything to be personalized. We’ve entered a data-driven era that’s more...
By now you’ve probably heard about the changes Facebook is making to their algorithm. Long story short – marketers are going to have to spend more dollars to get their content in front of users. Just another hurdle in the day of a marketer’s life. Facebook is going to...
