On March 28th, 2018, Facebook announced that it would discontinue its “Partner Categories” feature — which enables advertisers to use third-party data to enhance ad targeting on Facebook. This change impacts any advertisers using data from Oracle, Nielsen, Experian,...
2018 is shaping up to be the year of the customer. More marketers are recognizing the value of their first-party data – and the untapped potential that this data has to enhance the customer experience. Today’s customers have come to expect personalized interactions...
Original Article by Frank Goldberg for DealerMarketing Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear...
Original Article by Eric Bamberger for tnooz In September, Guggenheim Securities posited that Priceline may be backing away from the hotel metasearch channel and instead emphasizing brand marketing and building direct relationships. A casual search shows that...
In a world where Online Travel Agencies (OTAs) dominate hotel reservations, hoteliers have to figure out how to compete – especially with the emergence of Metasearch sites. The popularity of OTAs isn’t declining anytime soon; in fact, they capture at least 3 in every...
