In March, Google announced its plan to help retailers compete with Amazon: the new Google Shopping Actions program, which allows retailers to list their products on Google Search — hosted across all of Google’s platforms. The program provides customers with a seamless...
Is your digital advertising strategy optimized to succeed in the modern B2B marketing environment? With emerging channels and new technology coming online, it’s essential for marketers to be continually adapting their tactics. In its first business-to-business digital...
Last week, IgnitionOne hosted our spring Women’s Retail Network event, moderated by Glossy’s Hilary Milnes. Here are the most valuable insights we gained from our talented Gen Z panelists: Aesthetics are key. Whether it’s a visually-appealing Instagram feed or a...
Original Article by Christopher Hansen for MarTech Advisor IgnitionOne’s Chief Product Officer, Christopher Hansen, explains how a goal-oriented approach, rather than a FOMO-induced tech buying spree, will be far more helpful to brand marketers and agencies in the...
The digital marketing landscape is changing quickly. That’s why every year, the team at IgnitionOne puts together a new edition of the Big Book of Digital Marketing – your go-to resource for thought leadership and fresh insights you can turn into action. Featuring...
