The modern customer journey now spans multiple devices and channels, across a brand’s website, mobile app, social media, physical store, loyalty programs, and more. As complicated as this is, customers nevertheless expect to be engaged with the brand throughout these...
Today’s digital marketers know that an omnichannel approach is essential in maximizing customer engagement. There is a multitude of customer touchpoints available, from an estimated 13 connected devices per consumer to new channels like digital out-of-home...
Original article by Christopher Hansen for Restaurant Dive Over the past year, there’s been an industry-wide focus on improving the customer experience. Just recently, McDonald’s announced the acquisition of Dynamic Yield to utilize big data to revolutionize and...
How did the hospitality industry fare this quarter? The latest IgnitionOne Hospitality Industry Report analyzes trends across 5.3M direct to website bookings, $1.7B in total revenue, and $2.74B in lost revenue due to cart abandonment. Relative to last quarter,...
The billboards that used to line highways with stale, dated messaging have been transformed for the digital age. Thanks to technology, these messages can now take many shapes and sizes and are able to target messaging based on audience, time of day, and other...
