Background Apple recently stated that it is proposing a new “Privacy Preserving Ad Click Attribution” standard with the World Wide Web Consortium (W3C), in the hopes of creating a new standard for in-browser advertising measurement. This announcement, along with...
No longer a phenomenon from a futuristic science fiction movie, voice technology is here and has completely changed our everyday lives. From simple hands-free tasks like making a call or getting directions, to ordering groceries and learning about the news of the day,...
As digital marketing continues to evolve in response to new technology, emerging channels, and changing customer expectations, there has been increasing focus on improving the customer experience. Marketers know that a customer can be won or lost with a single...
Perhaps more so than any other industry, retail has undergone a significant shift in business models with the rise of the digital era and new technology. DTC brands are thriving thanks in large part to e-commerce platforms, while legacy brands with large physical...
Original article by Christopher Hansen for AdExchanger While the McDonald’s acquisition of Dynamic Yield last month took some by surprise, the logic of a large enterprise marketer getting into the ad tech game makes complete sense. McDonald’s has access to a ton of...
