Trendspotting: Attribution Measurement

Trendspotting: Attribution Measurement

There are so many touchpoints along the customer journey that impact conversion. Wouldn’t it be great to know which ones are really worth it? Efficiency is the name of the game and if brands can identify which exposures are moving the needle, budgets can be planned...
Retail Is Your Business: Madison Avenue

Retail Is Your Business: Madison Avenue

Three important words for the success of any physical retail business? Location, location, and location. But, not only is retail constantly evolving, so are the locations retailers depend on for traffic, infrastructure, and economic stability. What better example to...
Hospitality Industry Report: Q3 2019

Hospitality Industry Report: Q3 2019

How did the hospitality industry fare last quarter? In Q3, the IgnitionOne Hospitality Industry Report tracked 6.83 million direct bookings, $1.81 billion in booking revenue, and an estimated $3.23 billion in lost revenue due to cart abandonment. Relative to the...
Retail Is Your Business: Fourpost

Retail Is Your Business: Fourpost

If you’ve ever needed an office for a new company, you might have gone to a company like WeWork. If you were looking for a retail space, an intriguing option is  Fourpost, a company taking something that is commoditized and turning into something that is...