Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

CART ABANDONMENT SERIES PART 3: INCENTIVIZE

CART ABANDONMENT SERIES PART 3: INCENTIVIZE

In Parts One and Two, we discussed how to effectively reach cart abandoners with the right message at the right time, on the right channel. Depending on the customer, this message might be a promotional offer, a discount, free shipping, and so on—these are all...

CART ABANDONMENT SERIES PART 2: DATA-DRIVEN REMARKETING

CART ABANDONMENT SERIES PART 2: DATA-DRIVEN REMARKETING

It’s important to remember that cart abandonment does not equate to disinterest. As we discussed in Part One of our cart abandonment series, the act of placing items in one’s cart does indicate reasonable intent to purchase, regardless of final outcome. Tip #2:...

POV: FACEBOOK TO RELEASE 1ST PARTY COOKIE OPTION

POV: FACEBOOK TO RELEASE 1ST PARTY COOKIE OPTION

What Is Happening Facebook has announced an option for advertisers to help circumvent the ITP 2.0 (Intelligent Tracking Protection 2.0)changes on Apple’s Safari. As a refresher, ITP 2.0 affects tracking domains and limits the use of tracking cookies, heavily impacting...

CART ABANDONMENT SERIES PART 1: RIGHT MESSAGE, RIGHT TIME

CART ABANDONMENT SERIES PART 1: RIGHT MESSAGE, RIGHT TIME

With the holiday season approaching, now is the perfect time to demystify the prevalent issue of cart abandonment. Over the next several weeks, we’ll be publishing a series of articles that address some of the most common reasons for cart abandonment, and how digital...

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...

CART ABANDONMENT SERIES PART 4: MULTICHANNEL ATTRIBUTION

CART ABANDONMENT SERIES PART 4: MULTICHANNEL ATTRIBUTION

Last week, Part Three of our cart abandonment series addressed the importance of providing customers with incentive to complete a purchase, and using data to ensure that these messages are delivered on your most effective marketing channels. This week, we dive into...

CUSTOMER INTELLIGENCE WITH IGNITIONONE

CUSTOMER INTELLIGENCE WITH IGNITIONONE

By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...

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FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...

WHY AUDIENCE STRATEGY IS THE KEY TO HOTELIERS COMPETING WITH OTAS

WHY AUDIENCE STRATEGY IS THE KEY TO HOTELIERS COMPETING WITH OTAS

Original article by Danielle Gonzalez for Hospitality Net This July, Google announced a rollup of its Hotel Ads metasearch product into the broader Google Ads platform (FKA “Adwords”). The update brings immense opportunity to hotels. Over the past eight years, Hotels...

WHY GOOGLE ADS IS CRITICAL TO YOUR MARKETING STRATEGY

WHY GOOGLE ADS IS CRITICAL TO YOUR MARKETING STRATEGY

Original article on Hotel Management Google dominates the online search world, holding 63 percent of the market and 98 percent reach in the internet ecosystem, including its display network, according to Danielle Gonzalez, VP of hospitality at IgnitionOne, a customer...

FIVE WAYS TRAVEL MARKETERS CAN OPTIMISE DATA-DRIVEN MARKETING

FIVE WAYS TRAVEL MARKETERS CAN OPTIMISE DATA-DRIVEN MARKETING

With effective use of first-party data, brands can reach the right customers in real-time to take their most in-market customers to conversion. Here are five examples of how to do it right. By Seamus Whittingham for PerformanceIN The move to a digital, data-driven...

IGNITIONONE WINS 2018 BIG AWARDS FOR BUSINESS

IGNITIONONE WINS 2018 BIG AWARDS FOR BUSINESS

We’re excited to announce that IgnitionOne has been recognized by the Business Intelligence Group in its 2018 BIG Awards for Business program! Our Customer Intelligence Platform was awarded Product of the Year for its real-time personalization and audience-scoring...

HOW HOTEL MARKETERS SHOULD BE USING GOOGLE HOTEL ADS

HOW HOTEL MARKETERS SHOULD BE USING GOOGLE HOTEL ADS

Original article by Danielle Gonzalez for Hospitality Tech “The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at its peak. In a mobile-first...

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

THE RELEVANCY RING: CDP BUYER’S GUIDE

THE RELEVANCY RING: CDP BUYER’S GUIDE

IgnitionOne was featured in The Relevancy Group’s inaugural report, “The Relevancy Ring: CDP Buyer’s Guide 2018.” IgnitionOne earned the Gold Award for Technical and Customer Support for our emphasis on agency-type services, and also received three Silver Awards in...

FAQ: THE CALIFORNIA CONSUMER PRIVACY ACT

FAQ: THE CALIFORNIA CONSUMER PRIVACY ACT

On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law, creating some of the strongest regulations for data collection practices in the United States. Similar to the General Data Protection Regulation (GDPR) in Europe, the purpose of the CCPA...

AUTOMOTIVE INDUSTRY REPORT: Q2 2018

AUTOMOTIVE INDUSTRY REPORT: Q2 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement (driven by particularly high engagement in North America), strong growth...

2018 GARTNER MAGIC QUADRANT FOR PERSONALIZATION ENGINES

2018 GARTNER MAGIC QUADRANT FOR PERSONALIZATION ENGINES

IgnitionOne was named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner Research, the world’s leading research and advisory firm, created the Magic Quadrant to provide an independent review of personalization engine providers — an...

MARTECH ADVISOR: CDP BUYERS’ GUIDE

MARTECH ADVISOR: CDP BUYERS’ GUIDE

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

AUTOMOTIVE INDUSTRY REPORT: Q3 2018

AUTOMOTIVE INDUSTRY REPORT: Q3 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

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