Resources

 

Thought leadership, vertical-specific reports, and the latest trends in the industry. 

CUSTOMER INTELLIGENCE WITH IGNITIONONE

CUSTOMER INTELLIGENCE WITH IGNITIONONE

By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

CART ABANDONMENT SERIES PART 5: CUSTOMER EXPERIENCE

In the final part of this series, we take a closer look at the impact that a positive customer experience can have in encouraging customers to complete a purchase and minimize cart abandonment. Tip #5: Provide A Positive Experience It happens too often: after a long...

CART ABANDONMENT SERIES PART 4: MULTICHANNEL ATTRIBUTION

CART ABANDONMENT SERIES PART 4: MULTICHANNEL ATTRIBUTION

Last week, Part Three of our cart abandonment series addressed the importance of providing customers with incentive to complete a purchase, and using data to ensure that these messages are delivered on your most effective marketing channels. This week, we dive into...

CUSTOMER INTELLIGENCE WITH IGNITIONONE

CUSTOMER INTELLIGENCE WITH IGNITIONONE

By now, marketers are well aware of the advantages of artificial intelligence and machine learning when it comes to leveraging and actioning data. Today's marketers talk about AI and ML often, the terms regularly used as buzzwords when discussing one's digital...

FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...

FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

FIND OUT HOW SCORE-POWERED METASEARCH TRANSFORMS HOSPITALITY MARKETING

Metasearch sites like TripAdvisor receive over 85 million visits each month — so, how can brands turn those visitors into guests? IgnitionOne SCORE-POWEREDSM Metasearch enhances the targeting of your sponsored listing and enables you to deliver more relevant offers to...

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

HOW HOTEL MARKETERS SHOULD BE USING GOOGLE HOTEL ADS

HOW HOTEL MARKETERS SHOULD BE USING GOOGLE HOTEL ADS

Original article by Danielle Gonzalez for Hospitality Tech “The customer comes first” – that’s the mindset of today’s marketer. And for the hospitality and travel industry, the constant battle to be at the forefront of personalization is at its peak. In a mobile-first...

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

INTERVIEW WITH WILL MARGILOFF, FOUNDER AND CEO, IGNITIONONE

Originally published on MarTech Series by Sudipto Ghosh Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many...

9 TRENDS FOR 2019

9 TRENDS FOR 2019

The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

MARTECH ADVISOR: CDP BUYERS’ GUIDE

MARTECH ADVISOR: CDP BUYERS’ GUIDE

IgnitionOne was featured in Part 9 of the CDP Explainer Series by MarTech Advisor, titled, “Finding the Right Customer Data Platform In An Evolving Market: The Progressive Marketer's Buyers' Guide to CDPs.” MarTech Advisor compiled a comparison of CDP vendors in the...

AUTOMOTIVE INDUSTRY REPORT: Q3 2018

AUTOMOTIVE INDUSTRY REPORT: Q3 2018

How did the automotive industry fare this quarter? IgnitionOne’s latest Automotive Industry Report reveals that the global automotive market saw increased site visits, higher site engagement, strong growth in leads through mobile devices, and steady interest in SUVs....

9 TRENDS FOR 2019

9 TRENDS FOR 2019

The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue. The full report will be released in early...

9 TRENDS FOR 2019

9 TRENDS FOR 2019

The year is drawing to a close, but the world of digital marketing isn’t slowing down by any means. As we approach 2019, IgnitionOne has rounded up a list of the top trends to watch for as the industry continues to evolve. In-housing, direct-to-consumer, and...

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