INTRODUCING THE INAUGURAL HOSPITALITY REPORT

Dec 19, 2018

INTRODUCING THE INAUGURAL HOSPITALITY REPORT

The analysis is a preview of IgnitionOne’s upcoming inaugural hospitality report, exploring October direct-to-site booking data from 18,000+ hotel properties worldwide and covering 2 million+ bookings, and $500M+ in revenue.

The full report will be released in early 2019. Sign up to the right to get a sneak preview of the report – and be the first to get the report in Q1 2019!

 

KEY INSIGHTS

IN THIS REPORT

  • Cart Abandonment: Booking abandonment resulted in $800M+ in lost revenue in October alone—that’s 60% higher than the revenue produced.
  • Average Booking Value: Luxury bookings are worth almost 10X more on average than Economy bookings.
  • Lead Time: Lead time increases for higher-end hotels. Upscale and Luxury bookings occur over 1 month in advance of check-in date on average, 2.5X further in advance than Economy bookings.
  • Business v. Leisure: Business trips have slightly higher daily rates than leisure trips, however leisure trips yield total booking values that are 23% higher on average, driven by longer length of stay.
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